Byline: Ylan Q. Mui and Margaret
Webb Pressler Washington Post staff
writers Ylan Q. Mui and Margaret Webb Pressler were online to
discuss holiday shopping trends, both online and at traditional
retailers.
A transcript follows .
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Olney, Md.: Hi. I'm posting early as I'm
heading out to the malls early to get some shopping done.
What do you think about gift cards? I think
they are a gift that is given with little thought, but more of
my friends are asking for them. The dilemma is that they are
practically worthless unless you're willing to pony up more than
$50 a person. If you have five or six people on your list,
that's a lot of money - much less than just getting a gift.
What is the proper amount? And are gift cards
really the gift-without-a-thought I perceive them to be?
Ylan Q. Mui: Gift cards were huge last year
and getting even bigger this year. A retail trade group even
puts gift cards as third on consumers' wish lists. That means
that even even if you might feel a little chintzy giving it,
it's clearly what people are asking for!
Lots of retailers are also finding ways to
make gift cards seem more personal, so that they don't feel like
a last-minute gift. Wal-Mart, for example, is letting you put
your own photos on the gift card. Gucci offers a gift card that
is packaged so that it looks like a box of chocolates!
But the proper amount to put on the card is
really up to you and what you can afford. Just be aware that
some cards have expiration dates or even "dormancy fees" that
add up if you don't use them.
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Washington, D.C.: Was Cyber Monday all hype or
did it pan out? Did not see you guys closing the loop on that.
Margaret Webb Pressler: Hi everyone! HOpe the
shopping is going well. As to Cyber Monday, it does appear that
it was a VERY big day. Visa reports a record day of $505 million
in charges that day--and that's about half of everything charged
online. That's a 26 percent jump over Cyber Monday last year,
and a 10 percent jump over the previous biggest day of this
year. CardStore.com reports that sales on Monday doubled and set
a one-day record. BabyUniverse.com reports that sales were up 40
percent on Cyber Monday over last year, but interestingly,
people were spending 10 percent less time on the site, on
average. So it seems online shoppers are getting more efficient!
Good news to employers everywhere...
Ylan Q. Mui: I'm working on a story today that
will run tomorrow about November sales results that will wrap in
some of that Cyber Monday information. Really, the Internet is
becoming an increasingly big player in holiday shopping.
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Pittsburgh, Pa.: Help. My 6 year old
definitely wants high-tech toys for Christmas. How can I make
him happy without breaking the bank or making him a Gameboy
addict?
washingtonpost.com: Tech Gift Guide
Margaret Webb Pressler: I certainly don't want
to be responsible for your 6 year old's christmas, and I'm not
sure what break the bank means to you, but...There are a few
less expensive high tech toys out there that might be worth
considering. One is a little i-pod like mp3 player from disney
that you can find at Target if you hurry. It's called the Mix
stick. It's only $49.99--which is a lot for a kid, but not a lot
for an mp3 player. That could go a long way to satisfying the
little tyke if he likes listening to music. There are a few
relatively inexpensive digital cameras, too, though I don't
think they've yet conquered that technology on the cheap. Good
luck.
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Bethesda, Md.: Please tell me Ugg boots are
finally on their way out?! Are there any similar "must-haves"
for this year???
Margaret Webb Pressler: Ugg boots are on the
way out if you ask the fashionistas--they are all flocking to
cowboy boots. It's a look that's great for now, but be prepared
to look foolish in them at this time next year! However, I
should add that one retailer in connecticut I talked to, who
runs three huge shoe stores, said he can't keep Uggs in stock.
Ugh.
Ylan Q. Mui: Personal confession: I have put
my (admittedly knock-off) Uggs in storage in favor of slouchy
shearling boots and a pair of Fryes!!! I love them, though I'll
probably put them in storage next year in favor of something
else!
This year, furry boots seem to be big. Check
out Payless -- some seriously great styles!
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Arlington, Va.: I'm confused - do people
research purchases online and buy them in brick and mortar
stores, or check out items in the mall and buy them online?
Margaret Webb Pressler: People clearly do
both. The big push among retailers that have online and
traditional store distribution channels is to make them interact
more seamlessly so that people will jump from one to the other.
I'm a little too impulsive to cross-shop like that. If I see
something online that I like, I tend to buy it right then and
there. LIkewise in stores. I'm too busy to hunt! What do the
chatters out there do?
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Columbia, Md.: I heard someone say that the
late arrival of Hanukkah this year (it begins after Christmas)
was affecting retail sales. Have you seen any evidence of this?
Ylan Q. Mui: Actually, I was just speaking to
an analyst this morning who was talking about the sales lull
after Thanksgiving. A lot of people are predicting a big
last-minute holiday push, with post-Christmas and January
becoming increasingly busy. Gift cards and, this year, Hanukkah
are both big reasons for that.
Margaret Webb Pressler: You would be amazed
how seemingly little things like calendar dates and holiday
dates and weather affect retail. No wonder they're a stressed
out bunch. Every year retailers also attribute stronger or
weaker spring sales to when Easter falls. So, yes, Hanukkah
could very well slow things down a bit this year. Its the years
with a late Thanksgiving that are really a killer though--that's
when retailers start talking about "fewer shopping days" in the
holiday season. I've always thought that sounded funny.
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Fairfax, Va.: So people really lined up at 5
a.m. to buy four-dollar slow cookers at Wal-Mart? Was that what
they had in mind, or were they hoping to get the plasma tv?
Ylan Q. Mui: I think a lot of folks were going
for the electronics bargains -- I don't think there is a run on
slow cookers!! Actually, there was a fight broke out at the
Wal-Mart on Kingstowne, I think, in Alexandria at 5 a.m. Friday
morning. A woman was sent to the hospital!
Margaret Webb Pressler: People will buy
anything if there's a frenzy mentality. Why do you think the
stores keep opening up earlier and earlier? It creates a scene!
It creates excitement! It creates lots of unnecessary purchases!
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Gucci Gift Cards?!: Really? Can Santa bring me
one of those? Seriously though - any word on when Gucci and
those other plush stores being built in Chevy Chase will open?
Can we start shopping there now or do we have to wait until
after the holidays?
Ylan Q. Mui: They've already startd opening! I
know that Dior and Ralph Lauren are up and running, and Barney's
is scheduled to open this month. Most of the stores should be
open by Christmas, and everything will be done in March. The
stores are doing "soft openings" for now, and the big grand
opening will come in the spring.
But I heard that Ralph Lauren is serving
sparkling water to customers and that's it's filled with Purple
Label.
Margaret Webb Pressler: See, you can't get
that experience with a gift card!
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Vienna, Va.: My family has decided that we
will "adopt" a family in each of our neighborhoods (or Gulf
Coast region) and use the $$ we would have spent on each other
to assist that family. Nice idea and prevents our houses with
filling up with more stuff.
Is it horrible to donate something in a good
friend's name when you usually exchange gifts? I want to make
that an option with some close friends but don't want to be
rude.
Ylan Q. Mui: I don't think it's horrible, no!
(Full disclosure: I'm from New Orleans, so you know I'm biased.)
But it all depends on the friend. Maybe ask them first?
Something like, "I was hoping to just donate this holiday season
and would like to donate to a charity in your honor." And then
maybe get all those close friends together for
coffee/dinner/whatever to celebrate. Because at the end of the
day, the holiday season should really be about spending time
with friends and family. It's cliche, but it's true!
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Silver Spring, Md.: Will Maryland be doing a
no sales tax week soon???
Margaret Webb Pressler: Our crack Maryland editors
are tyring to find out for you. They had not heard of one, but
that'd doesn't mean there isn't one. I'll post back if I get an
answer.
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